Proofmarked bootstraps trust and legitimacy to the web, as it goes past Domains and SSL/TLS certificates, to make it seamlessly obvious if that URL has been authorized by the company the user intended to interact with, or not (in a human centric manner). As we empower a hyper-personalized model of trust that people inherently understand. We’re not doing this by education but by design, as we built the missing tools to displace cybercriminals’ ability to abuse the agnostic nature of the web. Thus, preventing losses, while simultaneously protecting brands from impersonation and reputation abuse.